BRIEF

Dynamic employees of TCS yearned to have a break from the tedious work life and to bond with each other.

WHERE

FACT Guest House, Kochi place to ease off your soul and body with the pristine scenery and clam waterfront.

WHY

To let a day off from the compressive nature of work and bond with co-workers

 

WHO

1000 vibrant employees from TATA Consultancy services

WHAT WE DID

Icecube created, delivered an urban and adventurous style of experience by creating and designing an exquisite event experience. Globally renowned artists performed during the launch event.

SERVICES PROVIDED

Experiential marketing

Branding

Exhibition and entertainment services

Event staff

RESULT

Drove awareness and consideration for Volvo and the all new V40, as well as the new technologies of the brand. Connected with the luxury customers. Reflected a brand new opening to the Volvo series.

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