BRIEF
Dynamic employees of TCS yearned to have a break from the tedious work life and to bond with each other.
WHERE
FACT Guest House, Kochi place to ease off your soul and body with the pristine scenery and clam waterfront.
WHY
To let a day off from the compressive nature of work and bond with co-workers
WHO
1000 vibrant employees from TATA Consultancy services
WHAT WE DID
Icecube created, delivered an urban and adventurous style of experience by creating and designing an exquisite event experience. Globally renowned artists performed during the launch event.
SERVICES PROVIDED
Experiential marketing
Branding
Exhibition and entertainment services
Event staff
RESULT
Drove awareness and consideration for Volvo and the all new V40, as well as the new technologies of the brand. Connected with the luxury customers. Reflected a brand new opening to the Volvo series.