BRIEF
LG G5 “The Modular phone” Experiential Marketing launch.
WHERE
At Centre Square Mall, Ernakulam
WHY
To acquaint the LG G5 in the market among the smartphone users and clarify the wide edge highlight of the camera. To drive deals and re-implement the LG G5 as the ‘must have’ new advanced mobile phone.
WHO
Smartphone users
WHAT WE DID
We introduced the LG G5 as to be the seamless modular smartphone that out shown the alternative smartphones with the aid of its wide area angle camera. We asked the other smartphone clients to contrast their phone by utilizing a tripod and the LG camera to feel the difference. A train cartoon caricature was being acquainted in order to show the area the camera can cover and furthermore they can take the image home as a souvenir. An introduction to the virtual world was likewise been given to the little ones to tell about the future virtual world.
SERVICES PROVIDED
LG G5 mobile experiential launch was done
Live product showcase and experimenting was available for the customers.
Photobooth was being set up to grab the attention from the audience.
RESULT
The ‘LG G5’ brand activation was a reverberating accomplishment with it turning into a point of convergence of the group. Also, this idea of event strategy was in effect broadly utilized by LG the whole way across India.
