BRIEF
‘V40 Cross Country’ where urban style meets the adventure.
WHERE
Volvo Showroom, Kochi
WHY
To introduce a compact premium hatchback that’s perfectly suited to an adventurous life and Volvo brand new showroom launch.
WHO
High octane group
WHAT WE DID
Icecube created, delivered an urban and adventurous style of experience by creating and designing an exquisite event experience. Globally renowned artists performed during the launch event.
SERVICES PROVIDED
Experiential marketing
Branding
Exhibition and entertainment services
Event staff
RESULT
Drove awareness and consideration for Volvo and the all new V40, as well as the new technologies of the brand. Connected with the luxury customers. Reflected a brand new opening to the Volvo series.
