How to create BUZZ for Product Launch?
Everyday we encounter new inventions, fresher discoveries that make our lives easier. But it’s so much now that the audience may not know which to prioritise - to differentiate the important from the useless.
Though the market is getting bombarded with many products, it is important how it’s introduced into the market. Product launch should create an exciting impact. A well-executed launch will capture attention of the audience, which will make them prioritise it.
Take for example, any apple iPhone launch or latest updates in the Instagram platform. Whether it be a existing products’ features or an entirely new genre of equipment. Setting the products tone is important.
Here’s the basic structure of a product launch
Start with a mix of teaser campaigns across all media platforms, keep your audience intrigued. You can use sneak peek images, BTS content or countdowns. Always keep the visual engaging, a hook for people to follow up.
This helps maintain a consistent presence, ensuring that they stay interested until the launch. Early engagement also encourages the audience to share and talk about product – a slow buzz begins at this stage.
Another way to build excitement for a product launch is by making the event feel exclusive. You can achieve this by sending special invites to influencers, media personalities, industry experts, and loyal customers. Offering limited access to a select audience can enhance the perceived value of both the event and the product itself.
‘Exclusivity’ has always been eye catching term. Give out exclusive invites to influencers, media personalities, industry experts and loyal or new customer base to the product launch event. Offer limited access to the select audience, this will enhance the perceived value of both the event and product itself. You can also live stream this event.
While conducting the event, make sure to have a good sound system, decor and ambiance that match your product. This will be ensured by the events management agency that you partner with.
If you’re hosting the launch online, ensure you have virtual elements that make your audience feel involved. Gamification, giveaways, and live interactions can heighten the excitement.
