Know The 5 P's Which Creates Value For Your Clients In Events
Let me ask you a question, how would you like to get treated? I know the first word that pops into your mind is SPECIAL. That's what everyone wants, then why your clients shouldn't be treated the same way. Every client is unique, and you should always create a great value and experience for them.
The reason any
corporate company or wedding client hires an event management company is for
those different kind of experience as an event agency we can create.
When you create
value for your clients, the resources and capabilities of your business are
stretched to the maximum which can never contract, they are always remembered,
and the qualities of the product you provide are non-comparable because they
create sustainable standards in the market.
A customer-value creation framework that identifies five main types of value that can be set up by organizations:
Product Value:
The characteristics, features, and benefits of the product make it desirable for the consumer to buy.
As quoted by Steve Job You got to start with customer experience and work back toward the technology not the other way around. So, consider the client’s experience before even start creating your product/services
Perceptible Value:
The creation of importance to purchase the product.
It means a slight change in one of your products features that drastically impact your customer. If you use Paretos Principle, 20% of your products features solve 80% of your customers problems. So, think of that 20% or a slight improvement that can make your customer buy from you again and again because you would be selling their problems solution.
