Guerrilla Marketing

Guerrilla marketing is a unique, unconventional intriguing way to surge brand exposure and sales by generating impactful buzz that people can’t resist exploring. The Aesthetics of this type of marketing is that it survives on creativity and out of the box thinking. Guerrilla marketing often intend a ‘Physical’ 4D approach. Be it for business with small budgets or big, Guerrilla marketing works for all

Heena Shah, the famous online marketing consultant says, Guerrilla marketing works on three effects:

  1. Low cost effect- Minimizing marketing expenditures by influencing a large number of people.
  2. Surprise effect- The unconventional methods used in guerrilla marketing is an element of surprise that attracts the attention of the audience.
  3. Diffusion effect- A large target audience is involved.

Types of Guerrilla Marketing

  • Viral Marketing
  • Presume Marketing
  • Ambient Marketing
  • Experiential Marketing
  • Presence Marketing
  • Alternative Marketing
  • Grassroots Marketing
  • Astroturfing
  • Wild Postings
  • Undercover/Buzz Marketing
  • Tissuepack Advertising

Pros & Cons of Guerrilla marketing


  • Inflate Profits
  • Very Efficient
  • High Credibility
  • Low Costs
  • Word of mouth plays a key role


  • Legal issues
  • The messages that was meant to be conveyed maybe misunderstood by your target audience.
  • Obstacles like harsh weather, unwarranted displacement of ads etc. may affect your work.
  • It often works slowly.

Guerrilla Marketing Ideas:

  • Sticker takeovers
  • Flash mobs
  • Urban instalments
  • Street art
  • Treasure hunts
  • Geo-fencing
  • Pop-up shops

Thanks to Guerrilla marketing, you no longer need to spend countless advertising dollars to get your brand noticed. A creative as does more than drive its viewers to the sales floor, it engages them, makes them think, laugh and triggers their nostalgia. Most importantly its gets them talking about your brand.


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