Sun-kissed beaches? Check. Tranquil backwaters? Check. Chilly hill stations? Check. Breath-taking waterfalls? Check. Star hotels, resorts and hi-tech convention centres? Check. International airport? Check. Welcome to Kerala as the perfect MICE destination you are looking for!
If there’s one destination that can be termed “all-inclusive”, then that is Kerala. The state’s tourism potential has been known for decades. But now, Kerala is being recognised as an upcoming location for meetings, incentives, conferences and exhibitions (MICE).
Advantage of Kerala
For a MICE event, what are the aspects corporate firms look for in a destination?
- Convenient location, with easy accessibility.
- Convention centres/spaces to conduct meetings, conferences, etc.
- A variety of accommodation options like star hotels and resorts.
- Entertainment options such as nightclubs, restaurants, multiplexes, shopping malls, recreational activities like go-karting, kayaking, parasailing, sailing, etc.
- Good local infrastructure.
- Professional opportunities for networking.
With the government announcing major tax concessions for the tourism industry in the 2014 state budget, Kerala now fits the MICE destination bill perfectly. Considered an expensive destination until now for corporate events like MICE, the latest move of reducing luxury tax to five per cent on hotels during off-season will translate into reduced tariffs at hotels and resorts in Kerala.
Kerala is seamlessly connected to the world, besides having many ideal locations for MICE events. So whether you are looking for spacious conference halls, well-appointed and hi-tech board rooms, technically sound equipment, premium-quality stay and food, and plentiful entertainment opportunities, Kerala has it all! What’s more, Kerala is a great getaway from big city hustle bustle, making it an ideal destination when you want to work, and also want to put your feet up and unwind.
Kerala is multi-dimensional—it can be quiet and relaxing on one hand, and it can be exciting and happening on the other; just what you need when you are participating in a corporate event. So whether you want to brainstorm at a meeting in the morning, get an Ayurvedic massage done in the evening and tuck into sumptuous food at night, Kerala is just the thing.
With the availability of professional event management services, all you need to do is choose a date. Make your MICE event a roaring success—for Kerala is not just another destination—it is THE destination you are looking for.